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- Cable Modem -- A way to access the Internet by using the broadband capacity of a cable television operator's coaxial or Hybrid Fiber Coaxial (HFC) cabling infrastructure. Time Warner's Road Runner service and @Home are the two largest providers of cable modem service.
- Catalog Aggregation -- A procedure where merchandise data from various retailers is united under a shared presentation scheme. This is done so that the product can be compared easily.
- Catalog Aggregator -- A kind of Net Market serving as a neutral go-between by presenting an extensive assortment of products or services from multiple and diverse vendors while providing information with a shared presentation scheme that allows users to match up competing products and services.
- CDPD -- Cellular Digital Packet Data Technology. CDPD is a protocol which allows data files to be separated into numerous 'packets' and transmitted along unoccupied channels of cellular voice networks.
- Certificate Authority (CA) -- An internal body or "trusted third-party," such as a bank or major corporation, that digitally signs the public keys for digital certificates. In order to provide Internet security and online security, digital certificates are offered by browsers and web servers as an online identification to provide secure authentication. Certificate authority is also carries the responsibility for management functions, which includes the issuing, the tracking, and the revoking of certificates.
- Cipher -- A word for data or text which has been encrypted or ciphered. See also Encryption.
- Click – When a visitor at a website completes the action of mouse-clicking on an advertisement, making the visitor track to the website of the advertiser.
- Clickstreams -- The trail of pages stop at by a user as he or she navigates inside a website and as they explore between different websites. Clickstream information shows how website visitors are using a site. It shows which are the most and least popular pages on the site; it also demonstrates how visitors came to the website, and it also displays how they ordered a product.
- Click-through – A click-through is the result of a click. The advertiser counts the clicks when a visitor receives the website that was linked to the banner ad. "Click" and "click-through" are regularly used interchangeably even though there is a slight difference in the meaning of the terms.
- Click Rate -- The calculation of e-mail recipients or website visitors who click-through on a particular banner ad or hyperlink.
- Commerce Server -- A program that enables servers to defend online credit card transactions and exchange business information because of a Secure Socket Layer (SSL) connection. Netscape Commerce Server and Microsoft Site Server Commerce Edition are examples of SSL security commerce servers who help provide online security and Internet security with secure authentication.
- Commerce Service Provider (CSP) -- An assistance agency concentrated on the hosting of electronic commerce web sites. CSPs customarily package broadband Internet connectivity and high-end web servers with software associated with business. The software usually includes, for example, such things as online shopping carts, online catalogs and online payment processing.
- Common Gateway Interface (CGI) -- A customary means of running programs on a server from a web page. CGI permits the server to authorize a user's appeal to an application program. It also allows the user to receive data back. Gateway programs, or CGI scripts, can be written in any language that generates an executable file, including Perl, C and C++ because they are executable. Gateway programs are often used to sort out online forms and create dynamic content presented in web pages.
- Connectivity -- The condition of being linked to the Internet or various other sorts networks. Losing connectivity keeps visitors from retrieving information from websites, and keeps them from conducting transactions. The speed of a website's or other Internet user's Internet connection, can also be called connectivity.
- Consortium Exchange -- A Net Market, which is not public, that is structured in a exclusive vertical marketplace by the purchasers and retailers themselves in order to expand efficiency in being able to manage pricing and supply chain.
- Content -- Information delivered by e-mail or included in a website. Content can be such things as news, entertainment, merchandise information, or reference material.
- Content Provider -- A corporation that develops original and unique content or amasses third-party subject matter and distributes the content to guests via the Internet.
- Cookie -- A text file which is small that is uploaded on to the hard drive of a website visitor by a web server and utilized for one of many purposes. A cookie can reveal the time visitor was last on the site. It can verify the exact banner ad that the visitor has just viewed; a cookie can also trace the movement that the visitor makes throughout the website. On top of all that, a cookie is able to identify the user so that it can retrieve personalized preferences setup on an earlier visit.
- CPM – CPM is an acronym for Cost Per Thousand page views. CPM is borrowed from the print advertising world. Because some page views don’t always result in the advertisement being noticed, such as when a page scrolls and the ad is out of view, CPM usually is explained to mean the cost per thousand ad views.
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