Build Trust With Visitors to Boost Site Metrics and Increase Conversion
Get Better Results with DigiCert Site Seals
If you are already a DigiCert SSL customer, or are thinking of signing up, consider the additional value that is available to our customers for no extra cost with the DigiCert Secure Site Seal, or check out the benefits of EV SSL certificates.
Using Your DigiCert Site Seal to Increase Conversion
There is a lot of uncertainty in the world of online marketing about why some potential customers never make it through the conversion funnel. One thing, though, can't be argued; get measurable increases and boosts to performance and you are better off than you were before you started.
The following "case study" was provided to us by a customer, CPMI Professional Development, who was happy with the results they had testing their DigiCert site seal and was nice enough to give us permission to share their results with you.
"Hi... I wanted to tell you that I recently added your site seal to my site and am really happy with the results.
"I own a web-based business where most of our competitors operate in a more traditional, offline setting. One of the hardest obstacles we've had to overcome has been convincing clients who are used to doing things a certain way and might not be as tech savvy that they are ok making a purchase online. Even with everything on our website, customers are actually more likely to phone in an order than they are to order online.
"This year when our SSL certificate came up for renewal we noticed the site seal option inside your newly designed customer account area. We figured, 'what the heck, lets give this thing a try.'
"We installed the seal just through our store and checkout pages and tested it for 30 days, or 15,000 pageviews between 5,000 unique visitors. During that time period, we saw a 18% decrease in bounces and a 19% increase in conversions on the pages with the site seal installed."
We were able to get permission from our contact to share some more detailed information about CPMI's test with our other customers. Keep in mind that our site seal is absolutely free to all SSL customers. If you are already a customer, just login to your account and click the order number to see the option to generate your free site seal.
Site seals can only be generated for active certificates, and only used on domains that are covered under those certificates.
Testing Overview
- Implementation: Store only (not included on non-product pages such as blog, etc), 30-day duration, ~15,000 pageviews & 5,000 unique visitors.
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Placement: Site seal was placed on the right hand side of each page, below the user's shopping cart but above the area where users can login.
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Results: Decrease in bounce rate from 47.61% to 38.96% (net 18% decrease) on tested pages. Increase in conversions from 3.22% to 3.84% (net 19% increase) on tested pages.
We'd love to hear about any experiences you have had with testing our site seal on your website.
Getting Your Site Seal from Inside Your Account
If you aren't currently a customer, you'd need to sign up first for an SSL certificate before you can access the customer account area and generate the code for your site seal.
Once you're logged in, go to the "My Certificates" tab and click on your order number. Scroll down that page until you see a gray button to "Get Site Seal" and a new window will pop up where you can customize your seal (EV seals can be blue or green, standard seals are blue) and then click the button to generate your site seal code.
If you have any questions about seal implementation or troubleshooting your seal once it is on your website, go ahead and contact our 24 hour support for assistance.
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