Laney brings a proven and successful system of marketing strategy and revenue results to help DigiCert continue its rapid growth and achieve its industry leadership vision
LEHI, UT (March 26, 2014) — Today, DigiCert, Inc., a leading provider of high-assurance SSL certificates and related online security products, announced the hiring of B2B marketing guru Laura Laney as its new VP of Marketing. Laney joins DigiCert with a strong background in enterprise and channel software marketing, including the digital identity assurance market, with previous stints at Venafi, Adobe and Omniture.
“Laura brings the right knowledge and skills to help us fulfill a customer-driven vision to continually improve the SSL certificate experience through value-added products and features that strengthen the enterprise security posture,” said DigiCert CEO Nicholas Hales. “Laura possesses a rare understanding of IT security professionals’ need for automated, functional tools to simplify deployment of SSL and other digital certificates, combined with a proven marketing system that helps increase awareness, leads, conversions and overall sales. We’re pleased to add her expertise to help round out our executive team.”
In her role at DigiCert, Laney will oversee all marketing efforts, including lead generation, online and offline marketing, product marketing, public relations, analyst relations, SEO, PPC, channel enablement, and marketing automation. Throughout her career, Laney has gained accolades for her results in driving strong web traffic, lead generation and nurturing, and revenue growth for her employers. She also has implemented successful tradeshow and event strategies, overseen research initiatives and headed up multi-functional teams designed to improve partner marketing and leverage her employers’ best opportunities for market growth.
Laney earned her MBA from Utah State University and also holds a BA in Business Management from Utah Valley University. A contributor to the marketing community, Laney advises and mentors other technology marketers. Outside of work, Laney is an accomplished musician who has played in symphonic and chamber orchestras. She also enjoys jigsaw puzzles, origami, and gardening.