Your logo in the inbox.

Verified Mark Certificates (VMCs)

Best suited for: high-trust brands, regulated industries, and organizations with established trademark recognition.

Requires a registered trademark to help deliver the highest level of inbox trust and brand visibility, making them the premium choice for regulated industries and high-trust brands. VMCs display your trademarked logo in supported inboxes and can enable Gmail's blue checkmark next to your organization’s name in an opened email message. 

• Helps recipients quickly recognize legitimate email and reduces phishing risk
• Requires DMARC, SPF, DKIM, and BIMI compliance
• Can support multiple logos for sub-brands or seasonal campaigns
• Displays your trademarked logo directly in the inbox
• Can enable Gmail’s blue “authenticated” checkmark in an opened message

Common Mark Certificate

Best suited for: startups, emerging brands, and organizations without registered trademarks.

Removes the trademark requirement, offering a more accessible and affordable way for growing brands to display logos in inboxes. They rely on a logo with at least 12 months of public use and proper email authentication.

• Helps recipients quickly recognize legitimate email and reduces phishing risk
• Requires DMARC, SPF, DKIM, and BIMI compliance
• Can support multiple logos for sub-brands or seasonal campaigns
• Displays a non-trademarked logo directly in the inbox
• Does not include Gmail’s blue verification checkmark

Why Consumers Rely on Mark Certificates

Source: Consumer Interaction with Verified Logos in Email, 2025

More complex requirements?  Talk to a specialist.