Your logo in the inbox.

Verified Mark Certificates (VMCs)

Best suited for: high-trust brands, regulated industries, and organizations with established trademark recognition.

Requires a registered trademark to help deliver the highest level of inbox trust and brand visibility. VMCs display your trademarked logo in supported inboxes and can enable Gmail's blue checkmark, making them the premium choice for regulated industries and high-trust brands.

• Helps recipients quickly recognize legitimate email and reduces phishing risk
• Requires DMARC, SPF, DKIM, and BIMI compliance
• Can support multiple logos for sub-brands or seasonal campaigns
• Displays your trademarked logo directly in the inbox
• Can enable Gmail’s blue “authenticated” checkmark

Common Mark Certificate

Best suited for: startups, emerging brands, and organizations without registered trademarks.

Removes the trademark requirement, offering a more accessible and affordable way for growing brands to display logos in inboxes. They rely on a logo with at least 12 months of public use and proper email authentication.

• Helps recipients quickly recognize legitimate email and reduces phishing risk
• Requires DMARC, SPF, DKIM, and BIMI compliance
• Can support multiple logos for sub-brands or seasonal campaigns
• Displays a non-trademarked logo directly in the inbox
• Does not include Gmail’s blue verification checkmark

Why Consumers Rely on Mark Certificates

Source: Consumer Interaction with Verified Logos in Email, 2025

More complex requirements?  Talk to a specialist.