Verified Mark Certificates (VMCs) allow you to render your logo next to the “sender” field in email clients so that users see your mark—and that your organization has been authenticated—before they even open your message. It's the email equivalent of a checkmark on social media, with added validation and security requirements to help protect your customers and your brand against phishing and spoofing attacks.
Logo-verified email is part of a groundbreaking initiative—in cooperation with Brand Indicators for Message Identification (BIMI) and email client providers— to promote a consistent, trusted and visually authenticatable email experience for both businesses and consumers. Here’s how it works.
Verified Mark Certificates are available for purchase from DigiCert. A VMC is the only way you can display your logo on verified emails and display the verified checkmark in Gmail.
Before you can display your logo, email clients must be able to validate that you are enforcing Domain-based Message Authentication, Reporting and Conformance (DMARC) standards, which help to reduce phishing and spoofing attacks by giving your organization more control over your emails.
Once you've demonstrated DMARC enforcement, you will be able to upload your trademarked and validated logo for display within email clients. If you have multiple logos, you can choose which will render for each communication flow.
You can choose to host the logo yourself, or we can take care of it for you.
No more generic initials. It’s time to take back the inbox.
Learn how a VMC helps you increase user trust, expand your brand visibility, improve customer experience, and amplify engagement.
In addition to their brand logo, senders who have adopted BIMI will also display a blue checkmark next to the sender field within the Gmail application.
Finally, Risk Management, IT and Marketing can all agree on a priority.
Drag an SVG file here to see what your customer will see.
Check the current status of your domains. To qualify for a VMC, you must have a DMARC record with “p=quarantine” or “p=reject.” We recommend using the domain checking tool from our partner Valimail. If you need help setting up DMARC, check out our helpful step-by-step guide.
Before we can issue a VMC, your logo must be registered with the appropriate trademark office for your region. It can be a lengthy process, so we recommend getting started as soon as possible. Learn more about trademarking your logo.
VMC logos must be in the appropriate .svg format to display in your customers’ inboxes. Here’s what you’ll need.
Buy one or more VMCs today. Have multiple logos or domains? Here’s how many VMCs you’ll need.
Finally, you can choose to either host your own logo as a Privacy Enhanced Mail (PEM) file on your public web server, or we can host it for you and ensures it displays correctly.
Put your logo to work: Watch and learn how to leverage your logo with VMCs & DMARC.
Verified Mark Certificates: a detailed guide for performance marketers
DMARC is the foundation of verified email—and a good idea for every organization.
More than one logo or domain? Here’s how many VMCs you’ll need.
Verified Mark Certificates FAQs
Not sure if your logo is trademarked? Read this blog post to learn more.
Will a .png or .jpg logo file work? No. Here’s how to put your logo in .svg format.
Think you’re already DMARC compliant? Use this checker from our partner Valimail to be sure.