Verified Mark Certificates (VMCs) allow companies to render their brand logo next to the “sender” field in email clients—visible even before the message is opened. Think of it as the email equivalent of the blue checkmark on Twitter or the verified badge on Instagram.
Logo-verified email is part of a groundbreaking initiative—in cooperation with Brand Indicators for Message Identification (BIMI) and email client providers— to create a more consistent, authenticated and visually compelling email experience for both businesses and consumers. Here’s how it works:
Once the initial BIMI pilot is completed, companies will be able to purchase VMCs from DigiCert.
After obtaining a VMC, email clients must be able to validate that you are enforcing Domain-based Message Authentication, Reporting and Conformance (DMARC) standards.
You will then be able to upload one or more logos to display within email clients. If you have multiple logos, you can choose which will render for each communication flow.
*Verizon Media User Study
VMCs can only be issued to organizations with trademarked logos. It can be a lengthy process, so we recommend getting started as soon as possible. Here’s how. Have more questions? Reach out to our team today so you can be ready for launch.