Verified Mark Certificates (VMCs) allow you to render your logo next to the “sender” field in email clients so that users see your mark—and that your organization has been authenticated—before they even open your message. It's the email equivalent of a checkmark on social media, with added validation and security requirements to help protect your customers and your brand against phishing and spoofing attacks.
Logo-verified email is part of a groundbreaking initiative—in cooperation with Brand Indicators for Message Identification (BIMI) and email client providers— to promote a consistent, trusted and visually authenticatable email experience for both businesses and consumers. Here’s how it works:
Verified Mark Certificates are now available for purchase from DigiCert. A VMC is the only way you can display your logo on verified emails.
Before you can display your logo, email clients must be able to validate that you are enforcing Domain-based Message Authentication, Reporting and Conformance (DMARC) standards, which help to reduce phishing and spoofing attacks by giving your organization more control over your emails.
Once you’ve demonstrated DMARC enforcement, you will be able to upload your trademarked and validated logo for display within email clients. If you have multiple logos, you can choose which will render for each communication flow.
Finally, IT and Marketing can agree on a priority.
Before we can issue a VMC, your logo must be registered with the appropriate trademark office for your region. It can be a lengthy process, so we recommend getting started as soon as possible. Learn more about trademarking your logo.
VMC logos must be in the appropriate .svg format to display in your customers’ inboxes. Here’s what you’ll need.
Make sure your logo is displaying properly and troubleshoot potential problems using our VMC display wizard.
Verified Mark Certificates: a detailed guide for performance marketers
More than one logo or domain? Here’s how many VMCs you’ll need.
Not sure if your logo is trademarked? Read this blog post to learn more.
Will a .png or .jpg logo file work? No. Here’s how to put your logo in .svg format.
DMARC is the foundation of verified email—and a good idea for every organization.
Think you’re already DMARC compliant? Use this checker from our partner Valimail to be sure.