Verified Mark Certificates Hero
Verified Mark Certificates + DMARC

Making phishing easier
to see and harder to do

Reduce the risk from phishing attacks, promote your
brand and protect your users. That’s digital trust for
the real world. 

What are Verified Mark Certificates?

Verified Mark Certificates (VMCs) allow you to render your logo next to the “sender” field in email clients so that users see your mark—and that your organization has been authenticated—before they even open your message. It's the email equivalent of a checkmark on social media, with added validation and security requirements to help protect your customers and your brand against phishing and spoofing attacks.

How do VMCs work?

Logo-verified email is part of a groundbreaking initiative—in cooperation with Brand Indicators for Message Identification (BIMI) and email client providers— to promote a consistent, trusted and visually authenticatable email experience for both businesses and consumers. Here’s how it works:

Video

Verify your email. Boost your brand. Increase your engagement.

No more generic initials. It’s time to take back the inbox.

Learn how a VMC helps you increase user trust, expand your brand visibility, improve customer experience, and amplify engagement.

Learn More

UP NEXT

WHICH WOULD YOU CLICK?

Verified email benefits the whole organization

Finally, IT and Marketing can agree on a priority.

VMC benefits for marketers

  1. Instead of default initials, customers see your logo—before they even open your email.
  2. Deliver a more authentic, recognizable and unified experience.
  3. Instantly associate trust with your email communications. And your logo.
  4. Stand out from the crowd and let customers know you’ve made their security a priority.
  5. Increase visibility, recall and engagement—including a 10% increase to engagement rates.
 
Read our VMC Marketing Guide to learn more >

DMARC benefits for IT
 

  1. Demonstrate the highest level of email security practice through DMARC compliance.
  2. Make it harder for bad actors to target your customers with identity-focused attacks like spoofing and phishing.
  3. Get better visibility and control over the messages sent and received by your domain.
  4. Gain clear insight into the types and frequency of attacks targeting your domain.
  5. Ensure legitimate emails are delivered reliably, without anything slipping through the cracks.
Read the DMARC Guide to learn more >
 

HOW WILL YOUR LOGO DISPLAY ?

Drag an SVG file here to see what your customer will see.

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What Can You Do Now?

1. Become DMARC compliant.

Check the current status of your domains. To qualify for a VMC, you must have a DMARC record with “p=quarantine” or “p=reject.” We recommend using the domain checking tool from our partner Valimail. If you need help setting up DMARC, check out our helpful step-by-step guide.

2. Make sure your logo is trademarked.

Before we can issue a VMC, your logo must be registered with the appropriate trademark office for your region. It can be a lengthy process, so we recommend getting started as soon as possible. Learn more about trademarking your logo.

3. Ensure your logo is properly formatted.

VMC logos must be in the appropriate .svg format to display in your customers’ inboxes. Here’s what you’ll need.

4. Purchase a VMC

Buy one or more VMCs today. Have multiple logos or domains? Here’s how many VMCs you’ll need.

5. See how your logo will display

Make sure your logo is displaying properly and troubleshoot potential problems using our VMC display wizard.

VMCs are now available

Fill out the form below to download our popular VMC Marketing Guide,
 DMARC Guide or to talk to a sales rep.
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VMC WebTrust Audit

Related Resources

WEBINAR

Put your logo to work: Watch and learn how to leverage your logo with VMCs & DMARC.

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GUIDE

Verified Mark Certificates: a detailed guide for performance marketers

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GUIDE

DMARC is the foundation of verified email—and a good idea for every organization.

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BLOG SERIES

More than one logo or domain? Here’s how many VMCs you’ll need.

FAQs

Verified Mark Certificates FAQs

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BLOG SERIES

Not sure if your logo is trademarked? Read this blog post to learn more.

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BLOG SERIES

Will a .png or .jpg logo file work? No. Here’s how to put your logo in .svg format.

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RESOURCE

Think you’re already DMARC compliant? Use this checker from our partner Valimail to be sure.

Case Study

SmartHR