DNS for retail and
e-commerce business

Eliminate downtime to safeguard your brand.

Keep your site secure and your customers safe

Outages can cost large retailers $5,600–$8,600 per minute—and even brief disruptions take a toll. DNS resilience—through independent control, multi-cloud readiness, automation, and visibility—helps keep your business running.

Defend brand reputation
Prevent outages from turning into lost sales and public brand damage.
Improve customer experience
Eliminate disruptions that cause abandoned carts and frustrated shoppers.
Protect web apps everywhere
Keep every storefront, checkout, and app running—no matter the traffic or threat.

Maximize revenue and reliability

 

Maximize revenue capture

Every millisecond of latency and every second of downtime correlates directly to abandoned carts and lost sales.

DigiCert UltraDNS offers a 100% Availability SLA with a global IP anycast network. For a retailer, this means your storefront is reachable during high-traffic peaks like Black Friday, while also routing users to the nearest node for faster page loads.

Increase customer trust

Retailers are prime targets for cyberattacks that can hijack customer traffic or leak sensitive data.

Our platform includes built-in DDoS protection and DNSSEC to protect against DNS spoofing. This ensures your DNS remains stable and allows customers to reach your genuine website and not a "look-alike" phishing site.

Global scaling and traffic management

For worldwide retail brands, managing how global traffic hits servers becomes a strategic necessity.

UltraDNS enables geolocation-based routing to optimize the shopping experience with region-specific pricing and inventory, while intelligently load-balancing traffic on CDNs.

Improve efficiency and compliance

Automation reduces the risk of human error in critical infrastructure while freeing up resources.

Through DigiCert CertCentral, UltraDNS automates validation for TLS/SSL certificates, ensuring security certificates never expire to avoid "Your connection is not private" browser warnings.

Related resources

Keep Your Checkout Online: Building Resilient DNS for Retail
Register Here →
DigiCert UltraDNS: Retail & E-Commerce Readiness Checklist
Download the checklist →
DigiCert UltraDNS for retail and e-commerce
Read the Solution Sheet →
Miva protected eCommerce platform from DDoS attacks and spoofing using UltraDNS
Read the Customer Story →

Resilient DNS for mission-critical platforms

With DigiCert UltraDNS, Miva scaled globally, absorbed high-volume attacks, and ensured uninterrupted access for its customers.

“I can happily say that having been a customer for many years, we have never experienced any interruption in service with UltraDNS.”

David Hubbard, CIO, Miva

Protect the customer experience. Protect your business.

Keep your site open for business while protecting data and transactions against threats.

Talk to an expert

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