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With the exponential increase of AI-manipulated images, deepfakes, and altered videos becoming increasingly common, the public's confidence in what is real has significantly people don’t know what to trust online and in social media. In this landscape, the need for the visible sign of authenticity and reliable verification is more crucial than ever.
C2PA (Coalition for Content Provenance and Authenticity) provides an open technical standard for publishers, creators, and consumers to establish the origin and edits of digital content. Content Credentials are the technical mechanism through which the C2PA establishes digital provenance and authenticity for media assets, focusing on three key pillars:
PKI secures content with digital signatures, ensuring that the content remains
untampered and authentic.
Embedded provenance provide a transparent chain of custody for content, allowing users to trace the origin and modifications of any digital asset.
A variety of interfaces ensure effortless integration across multiple platforms and applications for customization and unique use cases.
C2PA is built on PKI. DigiCert's Content Trust services utilize cutting-edge technology to make PKI implementation easily accessible, ensuring that digital signatures are tailored and verifiable, built to work with your specific needs.
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