VMC Hero Gmail
Verified Mark Certificates + DMARC

Making phishing easier
to see and harder to do

Reduce the risk from phishing attacks, promote your
brand and protect your users. That’s digital trust for
the real world. 

What are Verified Mark Certificates?

Verified Mark Certificates (VMCs) allow you to render your logo next to the “sender” field in email clients so that users see your mark—and that your organization has been authenticated—before they even open your message. It's the email equivalent of a checkmark on social media, with added validation and security requirements to help protect your customers and your brand against phishing and spoofing attacks.

How do Verified Mark Certificates work?

Logo-verified email is part of a groundbreaking initiative—in cooperation with Brand Indicators for Message Identification (BIMI) and email client providers— to promote a consistent, trusted and visually authenticatable email experience for both businesses and consumers. Here’s how it works.

 

01

Verified Mark Certificates are available for purchase from DigiCert. A VMC is the only way you can display your logo on verified emails and display the verified checkmark in Gmail.

02

Before you can display your logo, email clients must be able to validate that you are enforcing Domain-based Message Authentication, Reporting and Conformance (DMARC) standards, which help to reduce phishing and spoofing attacks by giving your organization more control over your emails.

03

Once you've demonstrated DMARC enforcement, you will be able to upload your trademarked and validated logo or government mark for display within email clients. If you have multiple logos, you can choose which will render for each communication flow.

You can choose to host the logo yourself, or we can take care of it for you.

 

 

Video

Verify your email. Boost your brand. Increase your engagement.

No more generic initials. It’s time to take back the inbox.

Learn how a VMC helps you increase user trust, expand your brand visibility, improve customer experience, and amplify engagement.

Learn More

UP NEXT

GET ENHANCED VISUAL VALIDATION IN GMAIL

In addition to their brand logo, senders who have adopted BIMI will also display a blue checkmark next to the sender field within the Gmail application.

WHICH WOULD YOU CLICK?

Verified email benefits the whole organization

Finally, Risk Management, IT and Marketing can all agree on a priority.

VMC benefits for marketers

  1. Instead of default initials, customers see your logo—before they even open your email.
  2. Deliver a more authentic, recognizable and unified experience.
  3. Instantly associate trust with your email communications. And your logo.
  4. Stand out from the crowd and let customers know you’ve made their security a priority.
  5. Increase visibility, recall and engagement—including a 10% increase to engagement rates.
 
Read our VMC Marketing Guide to learn more >

DMARC benefits for IT
 

  1. Demonstrate the highest level of email security practice through DMARC compliance.
  2. Make it harder for bad actors to target your customers with identity-focused attacks like spoofing and phishing.
  3. Get better visibility and control over the messages sent and received by your domain.
  4. Gain clear insight into the types and frequency of attacks targeting your domain.
  5. Ensure legitimate emails are delivered reliably, without anything slipping through the cracks.
Read the DMARC Guide to learn more >
 

HOW WILL YOUR LOGO DISPLAY ?

Drag an SVG file here to see what your customer will see.

DRAG A FILE HERE
OR UPLOAD

VMC in 5 Steps

1. Become DMARC compliant.

Check the current status of your domains. To qualify for a VMC, you must have a DMARC record with “p=quarantine” or “p=reject.” We recommend using the domain checking tool from our partner Valimail. If you need help setting up DMARC, check out our helpful step-by-step guide.

2. Make sure your logo is trademarked.

Before we can issue a VMC, your logo must be a government mark or be registered with the appropriate trademark office for your region. It can be a lengthy process, so we recommend getting started as soon as possible. Learn more about trademarking your logo.

3. Ensure your logo is properly formatted.

VMC logos must be in the appropriate .svg format to display in your customers’ inboxes. Here’s what you’ll need.

4. Purchase a VMC

Buy one or more VMCs today. Have multiple logos or domains? Here’s how many VMCs you’ll need.

5. Upload your logo or let us host it for you.

Finally, you can choose to either host your own logo as a Privacy Enhanced Mail (PEM) file on your public web server, or we can host it for you and ensures it displays correctly.

TALK TO AN EXPERT TO LEARN HOW DIGICERT SOLUTIONS CAN
HELP YOU DELIVER DIGITAL TRUST

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Related Resources

VMCRR 01
WEBINAR

Put your logo to work: Watch and learn how to leverage your logo with VMCs & DMARC.

Verified Mark Certificates Image
GUIDE

Verified Mark Certificates: a detailed guide for performance marketers

Verified Mark Certificates Image
GUIDE

DMARC is the foundation of verified email—and a good idea for every organization.

Verified Mark Certificates Image
BLOG SERIES

More than one logo or domain? Here’s how many VMCs you’ll need.

Product Demo CTA
FAQs

Verified Mark Certificates FAQs

Verified Mark Certificates Image
BLOG SERIES

Not sure if your logo is trademarked? Read this blog post to learn more.

Verified Mark Certificates Image
BLOG SERIES

Will a .png or .jpg logo file work? No. Here’s how to put your logo in .svg format.

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RESOURCE

Think you’re already DMARC compliant? Use this checker from our partner Valimail to be sure.

Case Study

SmartHR