Trust & PKI

What is digital trust?

What is digital trust?

Digital trust is the measure of customer, partner and employee confidence in an organization’s ability to protect, store and secure its data and personal information. Digital trust is increasingly important for organizations to maintain to keep customers, partners and employees satisfied as data breaches become more of a risk. In addition, protecting consumers’ digital information gives consumers more confidence to conduct online transactions and can also increase the bottom line of an organization.

From a consumer perspective, there are four key areas related to digital trust that organizations must consider:

  • Security – Protecting information against theft or unauthorized use
  • Privacy – Controlling who gains legal access to certain information, as well as when and how they access that information
  • Value-added – Offering a benefit for the data collected that is equal to the value provided by the data being shared
  • Accountability – Taking responsibility for misuse of information and acting swift to take corrective action if data is mishandled or stolen